In the Weeds

An intimate experience designed to guide YOU through the business of cut flowers.


And I'm sharing it all with you.

Think of me as your flower farming big sister, guiding you towards a successful flower biz.

In the Weeds is the experience that I desperately wished for when I started our flower farm six years ago.

Let's back up...

Hi, I'm Katy! In 2018 I started Hidden Springs Flower Farm as a side hustle to create a life that allowed me to be at home with my children while contributing to our family income and continuing to fulfill my creative side.

I knew NOTHING about flowers.

I knew NOTHING about business.

I knew NOTHING about sales.

But here I am six years later with a six-figure flower business.

I'm not saying it was easy. I spent hundreds of hours researching, thousands of dollars in trial and error and I just wished I could talk to someone who had done what I wanted to do.

If I could just pick the brain of a seasoned flower farmer who would take me "in the weeds" of the flower business...

Now that I'm been through the weeds myself, I want to make it easier for you!

The Details

In the Weeds is a private group coaching experience designed to guide participants through the early phase of a cut flower business.

This program is 100% guided by you! No pre-recorded videos or generic mass emails here. Each week you can expect content, calls, and discussions guided by YOUR input and created exclusively for you.

Group Coaching Calls

Each week will include a LIVE group Zoom session covering the theme of the week and your questions, concerns and topics of interest. Can't make it live? Calls will be recorded and posted in our private group immediately following the call. Topic requests will be taken beforehand via group chat so we'll be sure to cover your questions whether you're live with us or catching up later.

Private Coaching Group

Our private coaching group is where you'll find community and connection. We'll answer questions, host brainstorms and cheer each other on through the business of starting a flower farm. This group is YOURS, and will remain active long after the official coaching program has ended so you can stay close with your flower farming tribe.

Weekly Action Plan

Weekly emails and group posts will map out the path to a successful business. Each week we'll focus on a theme essential to getting your flower business up and running. In addition to step by step emails, you'll receive downloadable resources, templates and guides that you can directly apply to your business.



Subscription Program
Deep Dive

The Hidden Springs Subscription Program is the backbone of my business. I'm going to share ALL of the details with you from planning to execution and the logistics of managing a successful bouquet subscription for your customers.


I started from scratch, but you don't have to. You'll gain access to the KEY resources I use to manage, sell and market my business. From my customizable seed starting schedule to email templates and social media inspiration, everything I've created is yours to use.

This opportunity includes...

A 4-week action plan for starting a successful cut flower business

Weekly group coaching calls led by Katy and guided by group participants

Private Facebook group

Downloadable flower farming resources including email templates, seed starting schedule, social media templates and MUCH more

We'll Cover

Week 1: Business Basics
Starting a Small Business, Sales Channels, Pricing

Week 2: All Things Flowers
Flower Varieties, Seed Starting, Bouquet Making

Week 3: Marketing
Websites, Email Lists, Social Media

Week 4: Sales
Subscriptions, Roadside Stands, Markets & More

We will NOT cover...

This is not a master gardener course. We will cover the basics of the cut flower farm including basic seed starting, succession planting, recommended flower varieties and harvest of cut flowers.

The majority of this program will focus on the business of growing and selling cut flowers.


In Week 3 we'll extensively cover the Hidden Springs signature Bouquet Subscription Program. This program alone accounts for 1/3 of our sales and is KEY to accquiring and maintaining a loyal customer base.


Throughout the coaching session I'll walk you thorugh the basics of starting a subscription program, targeting your ideal subscription customer, the logistics of running the program, and the art of repeat sales.


Subscription programs are invaluable to flower farmers, bringing in much-needed income outside the growing season which allows for purchase of seeds and equipment.


By following my methods, the revenue earned from just three subscriptions will cover what you've invested in this coaching program!

Your Investment

The introductory cost for this opportunity is $275 with the option to pay as installments.

That's 4 weeks of personalized action plans, resources and community to get YOUR business going for real this year.

2024 Key Dates

January 8: Enrollment Opens

January 14: Enrollment Closes

January 15: Private Group Opens

January 21: Coaching begins

January 28: Group Coaching Call

February 4: Group Coaching Call

February 11: Group Coaching Call

February 18: Group Coaching Call

Ready to Grow?

In the Weeds is an EXCLUSIVE opportunity to jump start your flower business this year. Membership is limited to maintain a personal and valuable experience for every member.

Enrollment ends on Sunday, January 14 so that the group can begin as soon as possible to launch into the 2024 growing season.

Are you ready to jump into the weeds of the flower farming business?


That's ok, too!

I know it's a big step to make an investment in yourself and your business and I'm here for you the entire way.

If you're not quite ready to jump in you can stay in the loop with flower farming tips and be the first to know when my next group launches by joining my email list.