BEEN THERE, DONE THAT
SHARING IT ALL WITH YOU
Think of me as your flower farming big sister, guiding you towards a successful flower business.
In the Weeds is the experience that I desperately wished for when I started our flower farm six years ago.
Hi, I'm katy!
In 2018 I started Hidden Springs Flower Farm as a side hustle to create a life that allowed me to be at home with my children while contributing to our family income and continuing to fulfill my creative side.
I knew NOTHING about flowers.
I knew NOTHING about business.
I knew NOTHING about sales.
But here I am six years later with a six-figure flower business.
It wasn't easy. I spent hundreds of hours researching, thousands of dollars in trial and error and I just wished I could talk to someone who had done what I wanted to do.
If I could just pick the brain of a seasoned flower farmer who would take me "in the weeds" of the flower business...
Now that I've been through the weeds myself, I want to make it easier for you!
THE DETAILS
In the Weeds is a group coaching experience designed to guide participants through the early phase of a cut flower business.
This program is 100% guided by you! Throughout the coaching experience you can expect content, resources, action plans, and discussions guided by YOUR input and created exclusively for you.
the group chat
your community
The private coaching group, “The Group Chat”, is where you'll find community and connection. I'll answer questions, host brainstorms and we'll cheer each other on through the business of starting a flower farm. This group is YOURS, and will remain active long after the official coaching program has ended so you can stay close with your flower farming tribe.
straightforward
content & instruction
No fluff here. I'm just as busy as you are, so the content I provide is to-the-point with no frills added. Each session maps out the foundation of your business with insight on my personal experience and how you can apply the lessons I've learned to your flower farming journey.
your weekly
action plan
Your action plan will map out the path to a successful business. Each session we'll focus on a theme essential to getting your flower business up and running. In addition to educational sessions, you'll receive downloadable resources, templates and guides that you can directly apply to your business.
group coaching
live calls
Coaching includes 6 months of monthly LIVE group coaching calls where I'll cover your questions, concerns and topics of interest. Can't make it live? Calls will be recorded and shared immediately following the call. Topic requests will be taken beforehand so I'll be sure to cover your questions whether you're live with us or catching up later.
templates & downloads
exclusive resources
I started from scratch, but you don't have to. You'll gain access to the KEY resources I use to manage, sell and market my business. From my customizable seed starting schedule to email templates and social media inspiration, everything I've created is yours to use.
deep dive
subscription programs
The Hidden Springs Subscription Program is the backbone of my business. I'll share ALL of the details with you from planning to execution and the logistics of managing a successful bouquet subscription for your customers.
let's go
in the weeds
01
Four sessions of content and action plans for starting a successful cut flower business
02
Monthly LIVE group coaching calls led by Katy and guided by group participants (a 6-month membership)
03
The “Group Chat”, a private Facebook group with regular check-ins and Q&A by Katy
04
Downloadable flower farming resources including email templates, seed starting schedule, social media templates and MUCH more
05
Deep dive into starting and maintaining a successful bouquet subscription program
06
Direct access and 1:1 coaching with Katy through email, live calls and Group Chat
SESSION 1: BUSINESS BASICS
Starting a small business, sales channels and pricing.
SESSION 2: THE FLOWERS
Grow lists, planting schedule, seed starting, bouquet making & presentation.
SESSION 3: MARKETING
Websites, email lists, social media and branding.
SESSION 4: SALES
Subscription programs, roadside stands and retail.
EXCLUSIVE CONTENT
SUBSCRIPTION PROGRAMS
In Session 4 we'll extensively cover the Hidden Springs signature Bouquet Subscription Program. This program alone accounts for 1/3 of my farm sales and is KEY to acquiring and maintaining a loyal customer base.
Throughout the session, I'll walk you through the basics of starting a subscription program, targeting your ideal subscription customer, the logistics of running the program, and the art of repeat sales.
Subscription programs are invaluable to flower farmers, bringing in much-needed income outside the growing season which allows for the purchase of seeds and equipment.
By following my methods, the revenue earned from just a handful of subscriptions will cover what you've invested in this coaching program!
In the Weeds was more than I thought it would be. As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come.
Samantha Lineberger, Arena Acres
Katy's course was inspiring, supportive, and beyond what I thought it was. Her personal resources shared with the group were SO helpful! It truly made my jump from backyard gardening to flower farming a reality this season.
Chelsea Buhts, Grown & Gathered at AHF
In the Weeds was an interactive and personal approach to a flower farming course. We dove into all aspects of what it takes to establish a successful flower farm business. I would recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a profit.
Mallory Toops, Tate Flower Farm
The course was exactly what I needed as a lst year flower farmer. I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot.
Kristen King, Double R Flower Farm
Katy has been nothing short of incredible - she devoted so much time and effort to us as we answered questions, had discussions, and continued to check in on us. I feel confident that I now have the tools to continue growing our farm. I'm so excited for the growing season ahead.
Rachel Irwin, Bushels and Blooms Farm