In the Weeds: The Business of Flower Farming


In the Weeds is an exclusive experience designed to guide you through the early phase of a cut flower business.

This program is unlike any other. A combination of self-paced educational sessions and action plans with live group coaching and live, interactive calls, In the Weeds is created for and tailored to the aspiring cut flower farmer. 

This opportunity includes: 

  • Immediate lifetime access to four self-paced educational sessions and action plans for starting a successful cut flower business 
  • Membership to the “Group Chat”, a private Facebook group with check-ins and Q&A by Katy plus brainstorming and comraderie with your fellow flower farmer tribe
  • Invitation to monthly live group coaching calls led by Katy (open only to course participants)
  • Downloadable flower farming resources including email templates, seed starting schedule, social media templates and more
  • Deep dive into starting and maintaining a successful bouquet subscription program
  • Direct access and 1:1 coaching with Katy through the Group Chat and live calls
BUSINESS BASICS: Starting a Small Business, Sales Channels & Pricing
ALL THINGS FLOWERS: Planting Schedule, Seed Starting, Bouquet Making
MARKETING: Websites, Branding, Email Lists & Social Media
SALES: Subscription Programs, Self-Serve Stands & Retail Basics
PLEASE NOTE: This is not a master gardener course. The sessions will cover the basics of the cut flower farm including basic seed starting, succession planting, recommended flower varieties and harvest of cut flowers. The majority of this program will focus on the business of growing and selling cut flowers.
Are you ready? Let's get growing! 
Upon purchase, you will receive immediate access to the course content. Access your course login here.
You will receive a welcome email and invitation to the group chat within 48 hours of your course purchase. Please check your inbox and spam for the welcome email and additional instructions!

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