Grow a profitable
flower business
that fits your life.
Grow a profitable
flower business
that fits your life.
In this 6-week step-by-step course, you’ll learn how to plan, grow, and sell cut flowers with confidence — whether your goal is extra grocery money or a full-time income.
It’s time to grow more than just flowers.
You’ve watched the tutorials.
You’ve maybe even bought seeds.
But the questions keep coming:
- What should I grow to actually make money?
- How much space do I need?
- How do I price bouquets?
- Where would I sell them?
- Can this really generate income, or is it just a hobby?
Starting a flower business doesn’t require acres of land.
But it does require a plan.
You don’t need
more inspiration.
You need a clear plan.
This isn’t just a dream.
Starting feels exciting... until it feels overwhelming.
Starting feels exciting...
until it feels overwhelming.
You don’t want to get this wrong.
Sound
familiar?
YOU DON'T NEED MORE GUESSWORK. YOU NEED A ROADMAP.
In the Weeds truly made my jump from backyard gardening to flower farming a reality
- Chelsea,
Grown & Gathered
Back in 2018, I started Hidden Springs Flower Farm as a side hustle so I could be home with my kids, contribute to our family income, and still nurture my creative side.
Here’s the truth:
I knew NOTHING about flowers.
I knew NOTHING about business.
I knew NOTHING about sales.
What I did have was determination — and a dream.
Seven years (and plenty of mistakes) later, I’ve grown Hidden Springs into a six-figure flower business. But it wasn’t easy. I spent hundreds of hours researching and thousands of dollars learning through trial and error.
That’s why I created In the Weeds — so you don’t have to do this alone. I’ll take you behind the scenes, step by step, and share everything I wish I had when I was getting started.
HI, I’M KATY
here's what we'll build, together:
a clear plan
You’ll know exactly what to grow, how much space you need, and how to structure your season — before you spend money on the wrong things.
A Profitable Foundation
Learn how to price your flowers, choose the right sales channels, and begin generating income — whether that’s extra grocery money or something much bigger.
Systems That Fit Real Life
Build a flower business that works around your family, your schedule, and your capacity — not one that burns you out.
this isn't a gardening class. it's a business foundation.
In the Weeds is a 6-week online course designed to help you confidently start and structure your flower business from the ground up. Inside, you’ll learn exactly what to grow, how to price and sell your flowers, and how to build systems that generate income — even if you’re starting small.
The step-by-step plan to start and grow your flower business.
Module One
Lay the groundwork for a profitable flower business by setting it up the right way from the start. We’ll cover simple business structure, financial basics, planning, and time management — so you can grow with clarity instead of chaos.
Course breakdown:
business basics
business basics
Module Two
Learn which flowers make sense for your market, your space, and your season of life. You’ll build a profitable grow list, choose proven varieties, and avoid the overwhelm of trying to grow everything.
all about flowers
Module Three
From seed starting and scheduling to sourcing and layout, you’ll gain practical systems for producing high-quality blooms that are ready to sell — not just admire.
growing cut flowers
Module Four
Bouquet design, pricing strategy, subscription models, and sales channels that actually work for small-scale flower businesses. This is where your hard work becomes revenue.
making the sale
Module Five
Build a brand that reflects your style and speaks to your ideal customer. We’ll cover websites, email marketing, social media, and simple strategies that create repeat buyers — not one-time sales.
Marketing & Branding
Module Six
Explore what expansion looks like for you — holidays, retail products, events, or hiring help — so you can decide what “bigger” means in your life and grow sustainably.
Growing your Business
Access every lesson, worksheet, and resource inside your private course dashboard. Move through the modules at your own pace — during nap time, in the evenings, or between planting rows.
This course goes “in the weeds” with you.
Organized modules you can revisit anytime
Works seamlessly on desktop, tablet, or mobile
Downloadable worksheets, planning templates, and checklists
Private group chat access for ongoing support
Lifetime access to all lessons and future updates
it's all
right here
Step-by-step video lessons guiding you from idea to income.
Crop planning sheets, pricing frameworks, bouquet formulas, and business checklists.
Ask questions, get clarity, and receive support in real time.
Connect with other growers building flower businesses in real life.
What's Included:
6 core modules
Downloadable Planning Tools
live group coaching calls
community access
"The course was exactly what I needed as a first year flower farmer.
I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot."
Kristen,
Double R Flower Farm
"In the Weeds was an interactive and personal approach to a flower farming course.
I'd recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a business."
mallory, tate flower farm
"This course was so much more than I thought it would be.
As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come."
samantha, arena acres
SUCCESS STORIES
This for you if:
You want a proven plan that balances profit with a flexible lifestyle.
It's probably for you if...
You’re not ready to invest time or energy into starting or growing your business this season.
not
is
You’re a beginner grower or hobby gardener ready to turn flowers into a real source of income.
You’re looking for a magic formula that brings overnight success without effort.
You’re willing to do the work — planting, harvesting, selling — but don’t want to waste seasons guessing.
You only want to learn about growing flowers, not how to market or sell them.
You love the idea of having a supportive mentor (and a community!) to guide you step-by-step.
If you’re nodding along to the first list, you’re exactly who I created In the Weeds for, and I’d love to help you grow your dream flower business.
Over six weeks, you’ll work through a new module each week covering what to grow, how to plan your season, where to sell, how to price your flowers, and how to build a business that can actually make money.
No more wondering what you should be focusing on next.
01 — Learn the Roadmap
You’ll join live group coaching calls where you can ask questions, troubleshoot what’s happening in your own business, and learn alongside other growers doing the same thing.
Can’t make a call live? Replays will be available so you won’t miss anything.
02 — Get Real-Time Support
Inside the private group chat, you’ll have a place to ask questions, share wins, brainstorm ideas, and get support as you start putting what you’re learning into action.
03 — Put It Into Practice
How it works
By the end, you’ll have:
A clear grow list, a plan for your season, a strategy for selling your flowers, a better understanding of your numbers, and the confidence to move forward.
Bonus!
Exclusive Content on Successful Subscription Programs
One of the most valuable pieces of In the Weeds is my in-depth training on bouquet subscriptions, the exact system that accounts for nearly one-third of my farm’s sales.
Inside this bonus training, you’ll learn:
Here’s the best part: even a handful of subscriptions can more than cover the cost of this course and keep providing income you can count on every season after.
01
02
03
the details:
Coaching Calls
The Group Chat
course dates
We kick off Monday, October, 2026
New modules release weekly through Monday, April 13, 2026
Join me Fridays at 1 PM ET for live group coaching
Can’t make it? Replays are uploaded to your dashboard by 3 PM ET the same day
Open 24/7, think of it like a text thread with your flower farming crew
Ask questions, share wins, and get support anytime
My Promise To You
I know committing to your business can feel like a big step. That’s why I offer a simple 14-day guarantee:
If you dive into the first two modules and decide this isn’t the right fit, just send me an email within 14 days of the course start, and I’ll refund your enrollment.
No hassle. No hard feelings.
When you join In the Weeds, you’re not just signing up for a course — you’re getting a proven roadmap, mentorship, and lifetime access to resources that will keep supporting your business year after year.
money back
guarantee
14-Day
How much time will this take each week — and what if I can’t attend live?
Plan on about 1–2 hours per week for lessons, plus an optional 1-hour live coaching call. Can’t make it live? No worries. Every call is recorded and added to your dashboard, so you can watch when it works for your schedule and move through the course at your own pace.
Frequently Asked Questions
Will this help me if I just want a side hustle, not a full-time business?
Absolutely. Whether your goal is extra grocery money, saving for vacations, or eventually building something much bigger, In the Weeds gives you the tools to create a profitable flower business that fits your life and goals.
Do I need land or a big farm to join?
Not at all. Many students start in a backyard or small growing space. The course will help you make smart decisions based on the space you have now — whether that’s a few beds or room to grow into larger acreage later.
How long will I have access to the course materials?
You get lifetime access to the course content, resources, and future updates.
You can come back to the lessons anytime as your flower business grows and your needs change.
What if I realize In the Weeds isn’t the right fit for me?
That’s okay. You’re covered by my 14-day guarantee. Dive into the first two modules, and if you decide the course isn’t right for you, just email me within 14 days of the course start and I’ll refund your enrollment. No hassle. No hard feelings.
Is this course only for beginners?
In the Weeds is designed with beginners in mind, but it’s also valuable if you’ve already started your flower business and want to refine your systems, improve your marketing, increase sales, or simply feel more confident about what you’re doing.
Enrollment for the Fall 2026 cohort of In the Weeds opens on October 12.
We begin together on Monday, October 26, 2026 — and by the end of six weeks, you’ll have the clarity, confidence, and tools to grow a flower business that fits your life.
Whether your goal is a little side income or building something bigger, now’s the time to get started.